Incorporating dealer feedback — directly sourced rather than relying on internal CRM notes — should be a core part of strategic planning.

Ford, for its part, says it's listening to dealers and "making adjustments" based on their feedback. "Working with our dealers, we have made recent beneficial changes to address dealer feedback ...

Launch of CDK IntelliDealer™ 5.0 DMS includes more than 200 new desired features and enhancements aimed to help heavy equipment dealers work smarter.