Examples of Database Segmentation. Small business owners use databases to keep track of information about their customers. The information they store in their databases help them make marketing ...

The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques.

Mention database marketing, and many entrepreneurs will shoot you a "been there, done that" look. In fact, even the newest business owners have likely taken a stab at sending a mailing or two ...

Quite often, the updating process in a marketing database will obviate the need to run separate processes used in implementing stand-alone campaigns. For example, people with marketing databases no ...

For example, if your company spends an average of $250 to generate an inquiry but only $25 a year to keep in touch with each contact through database marketing, you could afford to keep the prospect ...

When it is time to build a marketing database, a company’s internal IT group almost always lobbies tenaciously for the assignment. This is because IT professionals deeply associate the word “database” ...