Marketing costs may be variable or fixed. If we run a $100 million TV ad campaign, that money is spent regardless of the volume generated. If we have an affiliate marketing program, on the other hand, ...

Since the data is siloed and incomplete, the burden falls back to the digital marketing team to figure out how to get the different systems integrated. Ultimately, even if the data is brought into a ...

We debate whether B2B marketers should outsource their company's marketing database, or keep it inhouse One of the most important decisions for any B2B marketer is whether or not to outsource the ...

Every time you send a mailing to the wrong person you're damaging your brand and your ROI.This whitepaper looks at why maintaining your database is so important, but so difficult. A good, accurate ...

Everyone likes a diagram. Diagrams often help make an issue clear-except when they don't. There are plenty of diagrams that really do not convey information to the viewer, and that is a sad state for ...

The database server is able to interpret these commands and create a database whose structure has been designed in the form of the entity-relationship diagram. Unfortunately, among the tools ...

The HeartMate 3 is considered the safest mechanical heart pump of its kind, but a federal database contains more than 4,500 reports in which it may have caused or contributed to a patient's death.

The data modeling tools include: ‘Table Designer,’ ‘Database Diagrams’ and ‘Data Flow Diagram.’ Users can also create flowcharts, UML diagrams, ERD diagrams, mind maps and process ...

Nasdaq eVestment and Omni: partners for database marketing. Omni is a Nasdaq eVestment database marketing solution that serves more than 500 fund managers across the investment industry worldwide and ...