Experiment Design: Create two versions of the sign-up page, one with a "Start Trial" button (control) and one with a "Start Free Trial" button (treatment) and randomize visitors to the page.

In my current role, leveraging data-driven marketing has helped our website engagement metrics improve by 30%. This is just one of the metrics that have soared as we’ve integrated data into our ...

By Ravi Agarwal The Indian appliance industry stands at a fascinating crossroads. What once was a market driven by ...

Driven, Design-Led, and Disruptive If every electric car claims to save the planet, Polestar is the rare one that actually shows its work.

Transteel Technologies expects data-driven design solutions to drive 60% revenue growth, aiming for Rs 600 crore by 2029. Focus on asset-light model and profit growth.