Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are.

Gary Comer, founder of mail order clothing retailer Lands' End, once said “Think one customer at a time and take care of each one the best way you can”. Back in the early 1960s, when data and ...

For that second chunk of data, we can apply AI models to further segment the 100-terabyte chunk into buckets based on the expected probability of a file having PII.

Force Marketing has announced a strategic partnership to intergrate automotiveMastermind’s data into its platform. In a news release, the companies said th ...

Without exposing individual customers' data, each customer can be assigned to a segment based on past spending and potential future spending with a company or in a specific product category.

Rarely used Core Web Vitals data segments. Many SEO teams aren’t segmenting enough in Core Web Vitals. When you don’t segment deep enough, it’s hard to figure out why metrics are so low and ...

Most marketers, especially in 2025, have a wealth of first, second and third-party data, but knowing how to use it meaningfully is half the battle. Travel tour company Explore Worldwide has been on a ...

Data-driven research is crucial for effective segmentation. Run surveys and focus groups, track online behavior and engagement, and, if possible, track customer purchase history to identify buying ...