Data mining, sometimes used synonymously ... data understanding, data preparation, modeling, evaluation, and deployment. This phase is about understanding the objectives, requirements, and scope ...

The Cross-Industry Standard Process for Data Mining, better known as CRISP-DM ... It’s not a linear process that starts with one phase and works neatly through each step in strict order.

Data mining is a process that turns large volumes of raw data into actionable intelligence. Data mining uses statistics and artificial intelligence to look for trends and anomalies in data.

Forbes contributors publish independent expert analyses and insights. I decode analytics for business people. This article is more than 9 years old. Analytics initiatives are not failure proof.