Op-ed: Qualitative research helps us understand the “why” behind the numbers. Without these methods, we risk misunderstanding people — and making bad policy.

In other words, qualitative research is concerned with "why," whereas quantitative research is concerned with "what." Although the data produced ... a Business Research Method Cross-Section ...

Methods introduced include individual interviews, focus groups and participant observation, as well as research design, ethical issues, data analysis, mixing qualitative and quantitative methods and ...

Methods introduced include individual interviews, focus groups and participant observation, as well as research design, ethical issues, data analysis, mixing qualitative and quantitative methods and ...

Accurate data collection is vital to ensure the integrity of research. It is important when planning and executing a research project to consider methods collection and the storage of data to ensure ...

Understanding consumers has come a long way since the standardised consumer market research of the '90s. Gone are the days of simply knowing ‘what the market is doing’. Today, consumer insights is ...

Embarking on a PhD journey is often likened to navigating a sea of uncertainties and self-doubt (Woolston, 2021). However, my research on wellbeing with preschool children has been ...

Approximately 30% of global carbon dioxide (CO2) emissions are removed by terrestrial vegetation through photosynthesis.

Injury prevention and performance optimisation in sports are evolving from generic strategies to more personalised, timely ...

Bowen, A. and Nargundkar, S. (2025) Transformational Strategies to Improve the Clinical Trial and Drug Development Process.

The Global Polyethylene Wax Market Size is projected to grow at a CAGR of 4% from 2026 to 2032, according to a new report published by Verified Market Research®. The report reveals that the market was ...

Industries are increasingly recognizing the importance of abrasion-resistant coatings in extending the lifespan of equipment and machinery. This trend is particularly significant in sectors where ...