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Tags: artificial intelligence, behavioral intelligence, data, destinations, partner content, Skift Data + AI Summit, SkiftX Creative Studio, SkiftX Showcase: Technology, travel marketing, Zartico ...

AI and advanced technology are solving the complexities of personalization and campaign measurement. Eliminate inefficient spend and directly link efforts to script lift with an optichannel strategy ...

System Engineering evangelists Larry Peterson and Bruce Davie analyze the system approach behind the Internet in their new ...

Key Content Marketing Trends for 2025 The Content Marketing Trend Study 2025 highlights five key trends: Use of Artificial Intelligence (81%). Content personalization (77%). Data storytelling (76%).

According to Graham, the marketing uplift has “really been able to expedite and scale” Afterpay’s AI development in just a few months. “We’re really excited for what the future looks ...

It takes structured and unstructured data, such as transaction logs, browsing behavior, product metadata, and campaign performance - all the diverse functions in retail media - and applies machine ...

Streaming became the most used form of TV viewership for the first time, surpassing cable and traditional broadcast TV. Netflix topped the list of subscription services with the most TV viewership ...

It's all about Webinars. Marketing budgets are now focused on Webinars combined with Lead Generation. If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

Discover the importance of data in the process of commercialising drugs for rare diseases and how it plays a critical role in advancing treatment options for patients.