Google Ads launched built-in video analytics, giving advertisers a unified view of video performance across all campaign ...

In an industry overwhelmed by data, tools, and channels, programmatic advertising has evolved into a leading force in advertising, and ad-tech is scaling in tandem with the plethora of challenges it ...

VB Transform brings together the people building real enterprise AI strategy. Learn more Palo Alto-based Catio was awarded “Coolest Technology” at VentureBeat Transform 2025 in San Francisco on ...

The technology, which enables rapid business transformation, requires a new data layer—one built for speed, scale, and ...

Metadata collection and the introduction of in-app ads signals the end of WhatsApp's privacy credentials. What has been done ...

At "Renewal Tour 2025" Singapore hosted by ESOMAR, a leading association for global market research, insights, ...

In a world where digital transformation is accelerating at an unprecedented pace, AI-driven data analytics has become the cornerstone of both cybersecurity and public safety innovation. As ...

data from Emarketer showed on Wednesday. Companies that rely on traditional keyword-based search ads could experience revenue declines due to the growing popularity of AI search ads, which offer ...

LiveRamp and a few other ad tech leaders have been working to advance clean room architecture for the better part of a decade. We’re seeing how early clean room adopters often have to trudge through ...

Next year, PayPal also intends to let these advertisers purchase ads across the more than 30 million merchants that use its payment systems, opening up a much broader commerce-media ad network.