It was only inevitable that Meta would roll out ads in WhatsApp, an app that now has more than 3 billion monthly active users ...

Google Ads launched built-in video analytics, giving advertisers a unified view of video performance across all campaign ...

In an industry overwhelmed by data, tools, and channels, programmatic advertising has evolved into a leading force in advertising, and ad-tech is scaling in tandem with the plethora of challenges it ...

VB Transform brings together the people building real enterprise AI strategy. Learn more Palo Alto-based Catio was awarded “Coolest Technology” at VentureBeat Transform 2025 in San Francisco on ...

While data privacy makes attribution more challenging than ever, it’s a welcome challenge for those who value its intentions.

The technology, which enables rapid business transformation, requires a new data layer—one built for speed, scale, and ...

Metadata collection and the introduction of in-app ads signals the end of WhatsApp's privacy credentials. What has been done ...

At "Renewal Tour 2025" Singapore hosted by ESOMAR, a leading association for global market research, insights, ...

In a world where digital transformation is accelerating at an unprecedented pace, AI-driven data analytics has become the cornerstone of both cybersecurity and public safety innovation. As ...

LONDON (AP) — WhatsApp said Monday that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people ...

Aligned with the Ad Net Zero Global Media Sustainability Framework (GMSF), Scope3’s methodology enables agencies, advertisers and platforms to explore and act on emissions data with confidence.” This ...

Amarnath Reddy Chandra stands out as a pioneering force in the field of data engineering and cloud innovation.With over two decades of experience, he has carved a reputation for leading ...