And today, platinum blonde hair is still the go-to for anyone ... If you’re starting with dark hair, you’ll need multiple sessions (and yes, purple shampoo will become your new best friend).

Until recently, just the thought of going from brunette to blonde made me shiver. How could someone like me, a tan-yet-pale ...

For a bold look, platinum blonde is a stunning winter hair color. This shade creates a high-contrast look against dark skin tones. Platinum blonde gives off an ultra-glam, perfect for those ...

G Flip teased new music and debuted platinum blonde hair, courtesy of Chris Appleton, who told E! News the "magical" process behind the singer's new look.

The star surprised fans when she revealed the platinum blond shade — a major switch-up from her natural light brown hair — in early February. However, just a few weeks after debuting her ...

In the clip shared on Instagram, the “Drunk In Love” singer smiled as she applied her Cécred Nourishing Hair Oil to her ...

In the next year, she made a move to platinum blonde that many people ... consider dirty blonde hair color like Swift here. Not too light and not too dark, the neutral hue is incredibly versatile ...