Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

The 2024 Halloween Update brought tons of exciting stuff to Roblox s Dress To Impress. From new spooky items to makeup presets, hairstyles, and pose packs, players can grab plenty of free things ...

In most Roblox games, your character is, well, just a block. But in Dress to Impress, users play as a highly customizable model, which appeals to the fashion-obsessed.

E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In ...

A Roblox assignment on Glow Up was a natural fit, Winnie says, because Roblox users enjoy experimenting with their appearance through their avatars. She adds that “self-expression is paramount ...

Inspired by Avatar: The Last Airbender, Avatar: Rogue Benders is a Roblox game where you’ll get an element, run around completing quests, and aim to become the strongest Bender in the world ...

Online game platform Roblox has once again dipped into the artificial intelligence well to make the creation of new games easier — this time for avatars and textures. Competing with an ...

This year, Roblox users made over 165 billion changes to their avatars (hair, clothes, etc), which is 38 percent more than in 2022.