Paris World, which officially goes live Oct. 6 on Roblox, is described as “a virtual oasis of fun, possibility and, of course, #sliving” (a term coined by Hilton that fuses “slaying” and ...

Paris Hilton's 11:11 Media company has teamed up with Hilton to launch a loyalty campaign in Paris Hilton's Slivingland metaverse on Roblox.

The Olympic world's ever-expanding quest to draw in young fans is meeting them where they are — on Roblox. The U.S. Olympic team and NBC are collaborating with the kid- and teen-friendly gaming ...

Paris Hilton, famous for being a rich heiress and a reality TV star, is making her way to Roblox where she will get her own virtual world complete with private jets and stages for DJ shows.

Boohoo has collaborated with Paris Hilton to become the first retailer to advertise in Roblox’s metaverse during fashion week. Boohoo, an online fashion retailer, has bought two billboards at a ...