Use predictive analytics to forecast behavior, personalize campaigns, and boost ROI before your customers even act.

Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

Lesson: Personalization attracts the right customers, not just more customers ... This approach involves careful segmentation ...

Klaviyo is a marketing automation platform built for ecommerce, enabling brands to send behavior-based emails and SMS through deep integrations with Shopify, BigCommerce, and WooCommerce. For ...

"AI should take the busywork out of marketing, not add to it," says Žilvinas Lešinskas, Omnisend's VP of Product. "With our new AI-powered suite, we're making advanced personalization and efficiency ...

AI-powered personalization is the future of marketing The shift from broad segmentation to true one-to-one personalization is quickly becoming the industry standard. AI has removed many of the ...

Going beyond segmentation, hyper-personalization leverages real-time data and predictive analytics to create experiences tailored at the individual level.

The data is fed to the data segmentation engine for marketers to use. It significantly improved overall engagement metrics, and customer experience and reduced excess communications.

Effective market segmentation not only identifies the most profitable customers—it also optimizes pricing, distribution, and new product development.

Customer segmentation can help you better engage customers and increase sales. In our guide, find out what customer segmentation is and how it works.