Use predictive analytics to forecast behavior, personalize campaigns, and boost ROI before your customers even act.

Every sales playbook starts the same way: Get more customers. But growth isn’t a numbers game; it’s a loyalty game. In most ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups.

Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

Lesson: Personalization attracts the right customers, not just more customers ... This approach involves careful segmentation ...

E-commerce systems have integrated big data analytics (BDA) as a core element, enabling personalized shopping experiences, crucial for customer loyalty and satisfaction. This research explores how ...

The paper’s objective is to utilize machine learning techniques for customer segmentation. We aim to identify significant patterns and segments within a customer base to enhance marketing strategies, ...

Klaviyo is a marketing automation platform built for ecommerce, enabling brands to send behavior-based emails and SMS through deep integrations with Shopify, BigCommerce, and WooCommerce. For ...

Learn how customer segmentation and targeting can boost your marketing ROI by delivering tailored messages to specific audiences.

"AI should take the busywork out of marketing, not add to it," says Žilvinas Lešinskas, Omnisend's VP of Product. "With our new AI-powered suite, we're making advanced personalization and efficiency ...