Learn how customer segmentation and targeting can boost your marketing ROI by delivering tailored messages to specific ...

Brands that want to build and sustain customer lifetime value are putting personalization, AI and value-driven loyalty ...

Customer segmentation divides your business’ existing customer base into groups so you can develop more personalized customer journeys. How do I segment customers?

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

A new report from the Harvard Business Review and loyalty shop Talon.One finds organizations tooling up to bring ...

In fact, using segmentation, personalized content, ... Customers want personalization, in fact, 74% of online consumers get frustrated when content is not personalized to their interests (3).

Hyper-Personalization In Customer Experiences. Going beyond segmentation, hyper-personalization leverages real-time data and predictive analytics to create experiences tailored at the individual ...

How is AI revolutionizing video marketing? In this article, we examine the ways AI is transforming content creation for businesses, with a particular focus on the future of video marketing and how AI ...

Lemnisk, a leading enterprise Customer Data Platform (CDP) and marketing technology company, today introduced a suite of AI ...