Customer segmentation can help reduce waste in marketing ... In some cases, a quick visualization of the data can reveal the logical number of clusters the model should contain.

As a result, I believe there is a need for brands to reevaluate their customer segmentation strategies and how they build segment profiles. Customer Segments From A Hybrid Lens As an expert in ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest customer segmentation study for a warehouse logistics company. The client ...

As a result, campaign management can sometimes be daunting, leaving many retailers scrambling to understand customer preferences and create ... to improve the effectiveness and accuracy of ...