Customer churn is a major issue faced by the companies in both the online and offline markets, which adversely affects profit and revenue. Recently, Machine Learning (ML) is being used to analyze and ...

The paper’s objective is to utilize machine learning techniques for customer segmentation. We aim to identify significant patterns and segments within a customer base to enhance marketing strategies, ...

Learn how customer segmentation and targeting can boost your marketing ROI by delivering tailored messages to specific audiences.

This leading textbook provides a comprehensive introduction to the fields of pattern recognition and machine learning. It is aimed at advanced undergraduates or first-year PhD students, as well as ...