If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Putting customer master data in a cloud CRM also facilitates application of agile projects, as a new system can be brought into the customer master fold with each new scrum cycle.

In planning for an MDM implementation enabling a 360-degree view of the customer, organizations need to refrain from approaching each master data domain separately and sequentially-'multidomain' ...

A centralized master data store (the repository for the master data) can improve real time decision making and analytics, if information about the entities (e.g. customers) is stored centrally.

A particularly popular use case that calls for customer data management revolves around delivering a great customer experience (CX). Using clean master data to precisely identify individual customers ...

This Voice of the Customer report is an important complement to the analyst-driven Gartner Magic Quadrant™ for Master Data Management Solutions1 which has named Informatica a Leader six times in a row ...

Veeva Network Customer Master offers a purpose-built application that is tailored to the specific needs of life sciences companies. Without the need for heavy customization, it’s quick to deploy ...