Chip Rosales and James Loomstein of Rogue Marketing unpack how customer experience is driving B2B growth—and what brands must do to reduce friction and stay competitive.

Veeva's CRM makes up roughly one third of the firm’s total revenue, and many new customer wins come from small and medium-sized biotechnology firms since the majority of top 50 pharma companies ...

Zurich Insurance Group is using AI in its new customer relationship management system to help agents provide more tailored service to customers. Business Insider Subscribe Newsletters ...

ServiceNow Inc. today introduced a new customer relationship management platform and two tools that will make it easier for customers to use artificial intelligence agents.. The software maker ...

CRM's $14 billion cash pile combined with extremely low debt levels means that the company is well-equipped to maintain the same multifaceted growth strategy. Data by YCharts ...

IWG needed more visibility to seize every opportunity ... to customer relationship management (CRM) data. Formerly, it reviewed CRM data only after a campaign ended. “We had no way to fine-tune a ...

Learn what a CRM database is, key features to look for, benefits, and best practices to help you choose and optimize the right CRM for your business.

This is a significant amount of data, and the implications are severe, especially for businesses that rely on AI. When data is lost, the insights derived from it become incomplete or inaccurate, which ...

Salesforce CRM is highly customizable; with time, you can modify almost every element to fit your specific business needs. The lowest-priced plan includes advanced features, such as AI-powered ...

Salesforce's Q4 FY2025 revenue hit $10 billion, with non-GAAP EBIT margin up 250 basis points YoY, and record operating cash flow of $13.1 billion. Data Cloud and AI business show strong growth ...

By analyzing customer data, AI enables CRM systems to deliver more targeted and relevant communications, driving stronger engagement. As businesses look for more efficient ways to connect with ...