A clear understanding of data flow is key to managing data in a way that supports your business goals. The key components of data flow are: A common way to visualize data flow is through data flow ...

A CRM is more than a tech upgrade; it’s a strategic shift that breaks down silos, boosts productivity, and empowers smaller ...

Salesforce's management continued to place its bets on the multitrillion-dollar opportunity arising from the digital labor ...

To tackle this, it built the CRM's interface into existing tools like Microsoft Outlook and Salesforce. The first part of the solution involved putting customer and policy data into one easy-to ...

It is the need of the hour that organizations across different industries implement digital transformation for succeeding in ...

Research from the Aberdeen Group found that VoC (voice of customer) strategies netted significant gains in revenue growth.

It's a delicate balance using customer data to create memorable experiences without jeopardizing the relationship you’ve ...

Those data centers that are equipped to handle AI processing loads are projected to require $5.2 trillion in capital ...

and various cloud-based database services such as Snowflake and Salesforce CRM. This stolen data allegedly contains customer information, financials, support tickets, and source code, with ...

We gather data ... handle customer interactions in a scalable, centralized way. CRM solutions can also handle areas such as communication management and tracking; marketing assistance; lead ...

To lead strategically, CMOs must begin by anchoring their spend in what matters most: the company’s core business priorities.