A customer can be exposed to a brand through various touchpoints and channels depending on their individual journey and the brand's marketing strategies.

Here's why mapping the customer journey is vital for SEO success. Explore each step of the journey and optimize your strategy accordingly.

Marketing automation or customer journey orchestration — which is best? Discover the ins and outs of each, and which will offer your business the most benefits.

CX marketing strategies can help companies create engaging, meaningful relationships with customers that help them to thrive in today’s experience economy.

How to Build a Content & Customer Journey Strategy is a 1-day workshop designed to give you the strategy and tools you need to develop a customer journey for your brand’s product or services.

A customer experience (CX) strategy must look beyond standard journey maps to uncover deeper insights. According to a recent survey from Gartner, nearly a third of marketing departments end ...

To transform customer experiences, consider these five actionable strategies: 1. Map and optimise the customer journey A successful marketing strategy starts with understanding the journey in detail.

Successful use of AI across the customer journey for marketing means collaboration across Marketing, Sales, and Customer Success for improved efficiency and creativity. Read more.

The contemporary customer journey Now that we understand key drivers and challenges, let’s take a look at how a typical consumer today journeys from discovery to purchase.

Learn how to strategically influence B2B SaaS customer journeys with the right keyword analysis and content tagging for SEO.

Salesforce released its "2016 State of Marketing Report" and found that a majority of high-performing marketing teams have adopted a customer journey-centric approach.