This blog shares 14 proven tactics to help brands drive loyalty, increase repeat purchases, and grow customer value.

What’s the most valuable lesson you’ve learned about identifying your ideal customer, and how has this lesson shaped your ...

Implementing personalized customer service strategies in a business is crucial for building strong relationships with customers and enhancing their overall experience. When all levels of the ...

We're examining how Neiman Marcus uses storytelling marketing to create its legendary Fantasy Gift Guide for brands wanting to create emotional ties to their products.

Unlocking the full customer journey with advanced marketing measurement models Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better ...

A customer can be exposed to a brand through various touchpoints and channels depending on their individual journey and the brand's marketing strategies.