In their first-ever cover shoot as a family, Gildo Zegna, Chairman and CEO of the Ermenegildo Zegna Group, and his sons ...

If you’ve been scrolling through your social media feeds or catching up on the latest automotive news, you probably noticed ...

Remember when celebrity endorsements meant awkward TV ads with stars clutching products they'd probably never use? Those days ...

The customer satisfaction test ratings said that 85% of customers were satisfied, which validated our quality. What made the whole project exciting was that we were able to interact with our ...

About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

What’s the most valuable lesson you’ve learned about identifying your ideal customer, and how has this lesson shaped your ...

Customer experience (CX) is widely, and rightly, acknowledged to be one of the pharmaceutical industry’s top strategic priorities. It can be a matter of life or death in healthcare, where ...

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New technologies have made 24/7 customer relationships possible. It’s time to change your business model accordingly. by Nicolaj Siggelkow and Christian Terwiesch A seismic shift is under way ...

1. Baseline your performance Customer touch-point projects should begin with a review of the customer insights you already have and a map of customer interactions to understand where data collection ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

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