Learn how customer segmentation and targeting can boost your marketing ROI by delivering tailored messages to specific ...

How To Segment Effectively. Effective segmentation is primarily a data problem: you need to know your customers and leverage your existing customer database to create subgroups with shared ...

Info-Tech Research Group's "The Power of Segmentation" blueprint outlines key segmentation categories that marketers and their organizations can leverage to refine their strategies, improve ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest success story on market segmentation analysis ...