A Firebase security flaw in food delivery app Zing resulted in people accessing customer data like phone numbers and delivery ...

When it came to growing their national e-commerce business, Southside Market & Barbeque needed to reach more customers ...

Southside used Spectrum Reach’s Customer Data Match capability, which allows small businesses to use their own customer data ...

In today’s fast-paced retail environment, gut feelings and guesswork are no longer enough to make effective business ...

When I attend a presentation and someone in the crowd asks a question, I make it a point to seek them out afterwards and ask ...

Master Data Management (MDM) helps retailers consolidate different views into one, ensuring data is accurate, consistent and complete across all systems.

As a CMO, I'm always looking for ways to reduce costs while not reducing effectiveness, and synthetic data fits this bill for ...

Trusted by 150 leading brands globally, the agentic AI-powered platform converts third-party retail transactions into direct, ...

A lawsuit against 23andMe is stirring a debate about what the proper role of government is in regulating how private ...

Knowing your customers' views about your products or services is vital. Find out how to get customer feedback and use it for ...

Innovative marketers that specialize by segment, channel, and moment will win. The rest will get lost in the noise.

The Chaos ransomware group breached Optima Tax Relief in a double-extortion attack, stealing sensitive customer case files ...