When it came to growing their national e-commerce business, Southside Market & Barbeque needed to reach more customers ...

Southside used Spectrum Reach’s Customer Data Match capability, which allows small businesses to use their own customer data ...

Master Data Management (MDM) helps retailers consolidate different views into one, ensuring data is accurate, consistent and complete across all systems.

Trusted by 150 leading brands globally, the agentic AI-powered platform converts third-party retail transactions into direct, ...

A lawsuit against 23andMe is stirring a debate about what the proper role of government is in regulating how private ...

Chip Rosales and James Loomstein of Rogue Marketing unpack how customer experience is driving B2B growth—and what brands must do to reduce friction and stay competitive.

Here are five common misconceptions about AI inferencing and what leaders can do differently to future-proof their ...

It's early days for the agentic revolution, but new data from Okta suggests there's a lot of work to be done to convince ...

The lawsuits were filed after CVS sent text messages to its customers urging them to tell their legislators to oppose a ...

When you run a company, you need to walk a tightrope in the sense that you must balance AI technology with ethical and ...

Two-thirds of Australians and 61% of New Zealanders indicated a willingness to switch providers over communication shortcomings. Leigh Segall, CEO of Smart Communications, said customer expectations ...

The conversation about 7-Eleven’s retail media network took place in April at CSP’s Retail Media Network Forum in Dallas. Nayyar and Mijares discuss the convenience-store chain's ad channels, retail ...