Forbes Advisor has researched the best customer data platforms on the market today to help you find the right solution to attract and retain high-value customers.

Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also ...

AI and ML are transforming how companies use customer data to not only react to current trends but also to anticipate future needs. Learn how you can join our contributor community.

One of the major announcements at contact-center-as-a-service leader NiCE Ltd. ‘s Interactions user event in Las Vegas last ...

In today’s fast-paced retail environment, gut feelings and guesswork are no longer enough to make effective business ...

Gowthamkumar Reddy Mittoor / Gowthamkumar Reddy Mittoor In today’s data-fueled business landscape, enterprises face the dual ...

Using Customer Data for Internal Improvements. Unified, permissioned data allows organizations to use their customer insights internally. That typically requires some adjustments to make sure the data ...

When it came to growing their national e-commerce business, Southside Market & Barbeque needed to reach more customers ...

Most companies use different vendors to run different parts of their business, such as customer management, finances, payroll and social media. To do this, they share access to customer data with ...

Customer Data Reach has helped power 800 successful traditional and connected TV ad campaigns for small- and medium-sized ...