Listen, don’t assume. By diving deep into customer feedback through surveys and analytics, we discovered our initial ...

A Leader in Customer Analytics Service Providers in The Forrester Wave™: Customer Analytics Service Providers, Q2 2023 by Forrester Research, Inc. To download the full report, please click here.

Fractal has been recognized as 'Great Workplace' and ' India's Best Workplaces for Women' in the top 100 (large) category by The Great Place to Work ® Institute; a Leader in Customer Analytics ...

LTR ensures that this data remains immutable and accessible for audits, without bloating your operational database. Example: Financial records, customer invoices, and customer contracts that must be ...

In India, the adoption of retail analytics is gaining momentum, with the market size reaching USD 501.4 million in 2024 and projected to grow at a CAGR of 20.33% to USD 2,871.9 million by 2033.

Marketers are learning to incorporate churn analysis as part of a retention strategy. Leveraging techniques like decision trees can indicate where customer behavior should receive marketer attention.

The Case for Modernizing Customer Portals Customer expectations have skyrocketed. Users demand the same sleek, intuitive experiences from their business tools that they enjoy in their personal ...

Research firm MarketsandMarkets has projected the global customer journey analytics market to surge from $8.3 billion in 2020 to $25.1 billion by 2026, reflecting a compound annual growth rate (CAGR) ...

Beyond keywords, embracing customer insights will give your SEO strategy a competitive edge. Customer-centricity aligns with search engines’ aims: to deliver diverse, helpful results.

Customer-centric marketing is a strategy that puts your customers at the center of everything you do, from product development to content creation to service delivery. It means understanding their ...

Retailers are conducting business this year with an optimistic eye on future-proofing their business as they navigate a rising sea of mixed market signals. Tight consumer budgets amid flooding ...