New technologies have made 24/7 customer relationships possible. It’s time to change your business model accordingly. by Nicolaj Siggelkow and Christian Terwiesch A seismic shift is under way ...

Listen, don’t assume. By diving deep into customer feedback through surveys and analytics, we discovered our initial ...

Contemporary studies on digital transformation of various well-known companies have heightened the competitive positioning of `a successful business does not solely rely on the technologies they ...

A Leader in Customer Analytics Service Providers in The Forrester Wave™: Customer Analytics Service Providers, Q2 2023 by Forrester Research, Inc. To download the full report, please click here.

Fractal has been recognized as 'Great Workplace' and ' India's Best Workplaces for Women' in the top 100 (large) category by The Great Place to Work ® Institute; a Leader in Customer Analytics ...

The customer effort score measures the effort a customer puts in when making a purchase, resolving an issue, or having any interaction with a company. It is measured through surveys asking customers ...