Retail and consumer packaged goods (CPG) companies are transforming operations and gaining powerful new business tools using AI and advanced analytics, according to a new research report published ...

Shares of NIQ Global Intelligence (NYSE:NIQ) closed down 9.5% on its first day of trading on the New York Stock Exchange ...

Qualtrics, the leader and creator of the experience management category, today announced that Singapore Airlines (SIA) is using its solutions to enhance its collection, processing, and analysis of ...

Another strategy to start building loyalty is to target first-time customers by providing an outstanding experience as soon ...

Customer service platform Zendesk completed acquisition of AI-native analytics company HyperArc to enhance its data insights offerings.

The modern enterprise analytics landscape resembles a bustling financial district at rush hour—valuable data moving at ...

Glassbox, a leading provider of digital experience analytics for web and mobile applications, announced Ido Ophir as its ...

NatWest Group (NYSE:NWG) on Wednesday unveiled a five-year strategic partnership with Amazon Web Services Inc. (NASDAQ:AMZN) ...

To stay relevant, marketers must evolve from mere content creators to AI facilitators, curating autonomous tools that can ...

We look at where a customer data platform sits alongside other technologies that offer features to boost customer experience ...

Predictive analytics is starting to shift the focus from vanity metrics to business outcomes with businesses seeing signs of ...