Champions Islam Makhachev and Merab Dvalishvili will be wearing their own personalized fight shorts when they enter the cage ...

This football season, Jim Beam ? the world's number one bourbon ? is reminding fans that no matter the fumble, the missed ...

“But I was walking down the stretch to the dressing room and I just felt like a UFC fighter ... wore custom T-shirts honoring his milestone to their game against the New Jersey Devils on Tuesday.

UFC 311 champions Islam Makhachev and Merab Dvalishvili will have custom shorts when they step into the cage at Intuit Dome.

Custom UFC shorts and golden gloves are becoming a hot trend in the promotion. Fans first got a glimpse of custom shorts at UFC 300, which sent them into a frenzy. Meanwhile, the golden gloves ...

The titleholders who are set to compete at UFC 311 will be rocking some custom fight shorts. UFC 311 takes place Saturday at Intuit Dome in Inglewood, Calif. and is headlined by a lightweight ...

but on a more positive note the UFC has unveiled the custom fight shorts that Makhachev and Dvalishvili will be wearing on Saturday night.

In this era of UFC, fighter expression is rare, which is why custom UFC shorts are all the rage. There was a time when fighters displayed their brand deals turning sponsorships into a form of self ...

Gaming supplier Spribe has agreed marketing partnerships with wrestling's WWE and mixed martial arts organisation UFC.

Lightweight title challenger Arman Tsarukyan heads to a Clippers game and gets a custom jersey ahead of UFC 311 in Los ...