Custom Columns are reporting columns you can create in the Google Ads UI to provide metrics and calculations important to your specific business. They allow you to expand reporting outside of what ...

Google has launched Custom Columns in AdWords, letting you segment existing column metrics to get more detailed insights based on your objectives. For example, “By selecting an existing metric ...

PPCGreg posted on Twitter that Google Ads has updated the design and look for the custom columns and also added some new metrics and the ability to use functions.