Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic ...

Florida spuds get a spotlight in a Lay's potato chip ad shot in Elkton that will air during Sunday's Super Bowl.

The commercial tells the audience that the potatoes used in Lay ... a rival potato chip brand owned by Kellanova, will have its own commercial during the Big Game. And if that’s not enough ...

Not so fast, Spud. A Frito-Lay commercial ... a loose potato and carefully tending it as it grows to maturity, when she proudly adds it to the truckload of spuds heading to the potato chip factory.

The central Wisconsin farm was part of the inspiration for a 60 second Lay's potato chip commercial that aired in the third quarter.