Bun B partners with Crown Royal and PURPLE BRAND for an exclusive capsule collection during the 2025 Houston Livestock Show and Rodeo.

Alcohol is not included in the packages. A past news release from Crown Royal's parent company, Diageo, said that the "Purple Bag Project" packed its one-millionth bag in November 2020.

Crown Royal said it will be there to “bring fans exclusive merch, giveaways, and most importantly, to drive generosity.” That latter sentiment was about Crown Royal’s “Purple Bag Project.” ...

Created by student Edward Roberts, 19, it has a stylised crown incorporating the number 70 on a round, purple background similar to a royal seal.