Alcohol is not included in the packages. A past news release from Crown Royal's parent company, Diageo, said that the "Purple Bag Project" packed its one-millionth bag in November 2020.

For the 2025 Houston Rodeo and Bun B’s Birthday Bonanza, PURPLE BRAND collaborated with Crown Royal to release a limited-edition capsule collection featuring a Jeff Hamilton varsity jacket, the ...

Crown Royal x PURPLE BRAND Bun B Signature Poncho: A bold, statement-making poncho, blending luxury with cultural influence. Expertly woven from 100% premium wool, it features the classic Crown ...

The Crown Royal Purple Bag Project is enlisting the help of award-winning, multi-platinum country music artist Kane Brown and a team of veteran singer-songwriters to remix his number one single ...

Throughout the 2021 NFL season, Crown Royal has been giving back and showing their gratitude to those who protect this country. As part of The Purple Bag Project, Crown Royal has created a Kickoff ...

Crown Royal bags are used to carry the goods for people serving overseas. “At each stop, fans will be able to participate in Crown Royal’s Purple Bag Project by packing a bag of essentials for ...

Canadian whisky brand Crown Royal may be known for its iconic purple bag. Now the company is stuffing those bags with care packages for the military. >> Read more trending news It’s called ...

The sophisticated flavor of Crown Royal 18 is matched by its packaging. You’ll find the familiar purple pouch, of course, but inside is perhaps the most beautiful Crown Royal bottle to date, a ...