Dove’s “moist” ad from Maximum Effort and Kim Kardashian playing a “Fairy Butt Mother” for Skims.

We got a couple of strong examples this week, with classic songs from the ’70s and ’80s boosting campaigns ranging from ...

According to CreativeX, ad creative is responsible for nearly half of sales lift. So why doesn’t creative get the credit it ...

Marketing is more than just a battle for consumer attention—it’s a relentless competition for relevance, credibility, and ...

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

Think outside the box with your video marketing. Here are creative, unique ways to use video in your marketing campaigns and ...

The presentation of the award will take place during the Dubai Lynx Awards Ceremony at the Emirates Golf Club on Wednesday 9 ...