According to Shilpen Savani, a partner at law firm Gunnercooke, regulatory frameworks like the Working Time Regulations (first introduced by the government as statutory legislation in 1998) are meant ...

According to CreativeX, ad creative is responsible for nearly half of sales lift. So why doesn’t creative get the credit it ...

Burger shop issued fake parking fines Redeemable for a free burger READ MORE: Aussie woman's shock after she discovered ...

Advertising plays a crucial role in the marketing mix and offers law firms a powerful tool to build stronger, more ...

David Wilson Homes has partnered with Hailsham Brownies to host a creative watering can workshop as part of its new energy ...

In fact, with an easy eating ritual of “Pick, Pop, Dip, Strip”, chicken lovers can soch less and just enjoy their favourite chicken.

Marketing is more than just a battle for consumer attention—it’s a relentless competition for relevance, credibility, and ...

Loved & Wanted’ was created by ad agency McCann London on behalf of The Mayor of London to reinforce a message of ...

Dove’s “moist” ad from Maximum Effort and Kim Kardashian playing a “Fairy Butt Mother” for Skims.

To unlock the full potential of AI, marketers must adopt the mindset of partnership—where AI is a collaborator, not a ...

Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness ...