Coty has unveiled the new campaign for the relaunched Hugo Boss The Scent, a fragrance duo for him and for her, that are now ...
Luxury Brand Licensing: 5 Keys to Success Revealed In Critical Look At Tiffany-Coty's Fragrance Deal
But critical to the success of that endeavor is maintaining the true authenticity of the brand and what it stands for, not just stamping a logo ... deal with Coty Inc. for a branded fragrance.
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