Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market. Business Insider Subscribe Newsletters ...

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Robux has no real-world cash value, but it does hold value within the Roblox ecosystem and can be used to “buy cool stuff for your avatar, like hats, shirts and accessories,” Woolworths states.

That, for better and for worse, is a key function of games like Roblox. With “Robux,” you can buy anything from clothes to decorate your avatar to in-game items that can help your experience.

Each player starts by choosing an avatar and giving it an identity. ... By participating and by building cool stuff, ROBLOX members can earn specialty badges as well as ROBLOX dollars (“ROBUX”).

A $100 gift card is equivalent to about 10,000 Robux. By saving $20, you're basically getting a whopping 2,000 Robux for free. Act fast, however, because I'm sure this Lightning Deal will sell out ...

The currency in the game is called Robux.” “You might play the game, ‘Adopt Me.’ If you want a leash, you have to buy it to take your pet out. Or if you need food to feed your pet, you’ll buy it with ...

A Roblox Premium subscription also gives you exclusive discounts and items, access to premium-only game levels, and 10% more Robux when you purchase the currency with real money. (Credit: Roblox ...

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Each player starts by choosing an avatar and giving it an identity. ... By participating and by building cool stuff, ROBLOX members can earn specialty badges as well as ROBLOX dollars (“ROBUX”).