As consumer behavior and expectations around privacy have shifted — and operating systems and browsers have adapted to this — the age of cookies as a means of tracking user behavior is coming ...

The days of third-party data tracking are over. First-party data will be your only way forward with Google Analytics 4. Now, although third-party data cookies are gone, there is a first-party ...

Google Analytics adds features to improve data accuracy as privacy rules limit tracking. New attribution tools track campaigns even when users decline cookies. Clearer data labels and problem ...