Ritwik is an app marketing specialist with over six years of experience in paid UA and ASO. He is currently an App Marketing ...

Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70 ...

In the increasingly expensive world of app distribution, where Apple’s 30% tax eats into margins and App Store discovery is becoming ever more elusive, one quiet revolution is reshaping how successful ...

Sensing that scaled media planning and digital advertising were the future of the industry, WPP founded GroupM in 2003 to centralize all media buying operations under one umbrella. GroupM was a ...