Sephora's approach to customer service as a deterrent against theft may contribute to the behavior some shoppers, like the OP, perceive as surveillance. According to the Umansky Law Firm, Sephora ...

Christopher Nolan's adaptation of Homer's The Odyssey has taken the unusual step of selling some tickets a year early. Is it ...

Turns out, it is, but not always in ways brands originally expected. A report by Kantar says influencer content is now among the top three formats on ad equity in India, ranking just behind e-commerce ...

We often hear that thought leadership is a top-of-funnel strategy, useful for brand awareness, credibility, or trust. But ...

What makes a customer choose your restaurant? It’s the story they see, the feeling your brand creates, and the way you ...

NerdWallet’s shift toward vertical integration is boosting profitability, with shares trading cheaply relative to growth. See ...

Converting Browsers into Buyers in ECommerce (Part Two): YRC Insights YRC notes growing concerns among eCommerce brands over ...