News

South Florida Reporter10h
Best Digital Marketing Companies in India for Real Estate & Property Marketing
If you’re in real estate, you’re well aware that today’s buyer is online first and in-person second. From a Pune apartment to ...
Smart Content and the engagement economy: how Steven Ilous is re-shaping media
Contributor Content As the founder and CEO of Feature.io, Steven Ilous has had a remarkable career spanning visual effects, blockchain, and interactive storytelling. With over two decades of ...
Recent Missteps Call for Execution Reset at WPP
Sensing that scaled media planning and digital advertising were the future of the industry, WPP founded GroupM in 2003 to centralize all media buying operations under one umbrella. GroupM was a ...
Content Marketing Offers Distinct Advantages For Small Businesses Over PPC
London, England / Syndication Cloud / July 07, 2025 / AmpiFire Key Takeaways: Content marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for ...
Chief Marketer11d
Brands on Fire: Lowe’s CMO Talks Creator Network, New Marketplace Strategy and Revitalizing Communities
We spoke with Lowe's CMO Jennifer Wilson about the company's give-back initiatives, creator network, new marketplace and ...
Cross-Channel Marketing Integration As A Way To Build Brand Awareness
A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, ...
University of the Arts London28d
How can we regulate branded content, product placement and influencer marketing? | London College of Communication - University of the Arts London
Branded Content Governance Project meeting with the Branded Content Marketing Association Spain. Image courtesy of Complutense University. From influencer posts and product placements to AI-generated ...