Even though they're paid just a few dollars (or even nothing), the unknown people who evaluate images for ‘hurtful' content can change your life with the choices they make. Now, a big new paper from ...

Despite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new ...

Effective B2B thought-leadership content is rooted in client problems. It's shaped for clarity, framed for impact, and draws ...

Learn why vivid, emotionally grounded content works better than lifeless feature lists in today’s AI-powered search ...

Signal bias and social noise are persistent threats. Vocal minorities, bots and echo chambers can distort the picture.

User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.