With the content ideas you gained during the discovery phase, you can now map what content needs to be produced and when. At Agorapulse, the team does this over a 1- to 4-week time frame, which is ...

CEO of TREW Marketing. Author of Content Marketing, Engineered. Podcast host. Helps technical companies build trust and grow their business. Your website wears many hats for your company and ...

Content Audit. Sometimes it is necessary to conduct a complete content audit of the outgoing site to determine what stays and what goes during the content development process. For a site with several ...

Diagram the current content generation process. A visual clearly shows loopbacks and extra steps, revealing opportunities to do things better. This map is the baseline for improvement.

Talking about agile content development is a popular pastime. But here are some guidelines for doing it, according to Firstborn’s Alex Krawitz and Eugene Chung.