the basic model of consumer decision making involves a 5 step process: need recognition; information search; evaluation of alternatives; purchase decision; post purchase behavior. Consumers use ...

Since the world reopened, companies have been trying to understand consumer behavior in a post-pandemic ... permanently and adjusted their operating model to fit this assumption.

We used clothing brand Reformation as a case study of sorts and spoke with experts in consumer behavior and the fashion ... that into their same business model ... This one is a bit harder ...