By  National Banking College Exchange rate movements are a critical pillar of macroeconomic stability in Ghana. Historically, ...

US consumption remains resilient, with retail sales rebounding in June despite widespread fears of tariff-driven inflation. I ...

We’re not in the era of creative-first marketing anymore. We’re in the era of calculated experience. AI doesn’t just assist.

Blackouts, boycotts, and board elections are three ways that you can use your power as a consumer to influence how big corporations shape their policies.

All six of the biggest U.S. banks - JPMorgan Chase, Bank of America, Citigroup, Wells Fargo, Goldman Sachs and Morgan Stanley ...

News about Consumer Behavior, including commentary and archival articles published in The New York Times.

Predictive loyalty reduces friction: A refill arrives or a voucher appears at the right time. But this precision can feel ...

U.S. banking giants said consumers remained in good shape even after U.S. President Donald Trump's tariff policies roiled ...

Learn how marginal utility influences consumer choice under the law of diminishing marginal utility and consumer decisions made on margins.