Importance mapping in consumer behavior. Due to its ability to shed light on consumer preferences and perceptions, perception maps are a crucial tool for marketers and organizations.

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

The lockdowns put in place over the last year have resulted in massive shifts in consumer behavior. Some of these changes are likely to be permanent, and businesses need to be prepared.

The OOH media infrastructure is designed around consumer behavior patterns, lending itself to behavioral media planning, with targeting triggers around locations, communities, and context.

1 FMCG Gurus, The Growth of Personalized Nutrition, July 2020 2 FMCG Gurus, How Has COVID-19 Changed Consumer Behavior, March 2021 3 FMCG Gurus, Top Ten Trends for 2021, January 2021.