If you apply the dye throughout your hair without actually knowing how it’s going to process or oxidize, your at-home color experiment could end quickly in disappointment, Connor notes.

From a dye that works beautifully on lighter hair, to nourishing, plant-based color, to a top-notch touch-up spray, these colorants are stylist-approved for keeping grays at bay. Vogue ’s ...

Julia Fox's hair stylist John Novotny gives PEOPLE the exclusive details on the actress' new hair color which was done in partnership with Velveeta using the cheese brand's first-ever hair dye ...

The U.S. hair care industry is currently about $16 billion, with a projected growth to almost $20 billion by 2028, and hair colorants make up about 16% of the hair care market.